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PFP Financial

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Too much choice Thumbnail

Too much choice

Back in 2000, two psychologists published a study about jam. Sheena Lyengar and Mark Lepper wanted to know what happens when you give consumers more or less choice.

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Section 72 Thumbnail

Section 72

Irish house prices have confounded expectations and continued to rise despite a pandemic that threatened to de-rail the global economy. According to figures from DNG, house prices in July were 11.1% higher on a national level and 9.4% higher in Dublin than they were in June 2020. The average price of a resale property in Dublin now stands at €482,617 which is at a level not seen since 2009.

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No regrets Thumbnail

No regrets

Regret. This single emotion has been cited by Nobel laureate Daniel Kahneman as probably the greatest enemy of good decision-making in personal finance.

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The beating the market myth Thumbnail

The beating the market myth

Much of the mainstream media commentary around investing carries with it the assumption everybody’s goal should be to try to ‘beat’ the market. But what does that mean? And does it make any sense at all?

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The value of a sense of clarity Thumbnail

The value of a sense of clarity

Of all the benefits financial planners can provide, perhaps one stands out more than any other. It's one that's intangible, instinctive, qualitative, insightful and potentially life-changing at the same time.

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Investing isn't gambling Thumbnail

Investing isn't gambling

One of the most common ideas in modern self-help books is that ‘everything happens for a reason’. It has become a popular concept because we want it to be true.

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